Advertising Week 2007
Check out this green event in New York City September 26th.
Use promotion code THINK and receive get the member discount: $95, promotional code.
Advertising Week 2007 – Green Leadership Breakfast Panel
To register, please go to www.bdionline.com/green.
Date: September 26, 2007
Time: 8:30 AM – 10:30 AM
Venue: World-Wide Business Centres (575 Madison Avenue at 56th St.)
Registration Fee: $145.00
Charles Kennedy, SVP, DYG http://www.dyg.com
Linda Lewi, Chief Integration Officer, JWT Ethos http://www.jwt.com
Claudia Malley, VP & US Publisher, National Geographic Magazine http://www.nationalgeographic.com
Linda Recupero, EVP, HSBC http://www.hsbc.com/1/2/1/2
National Geographic http://www.nationalgeographic.com
Advertising Week 2007 http://www.advertisingweek.com
Overview and Agenda:
Ok, so by now we all know green is more than just the latest trend. This leadership breakfast will focus in on how green campaigns are different.
An expert panel will review case studies and lessons learned from brands and agencies that have experience in creating and executing environmental campaigns.
Our featured speaker is Charles Kennedy, SVP of DYG, Inc. Charles is a well recognized thought leader in generational analysis, media trends and social trend expression.
Linda Recupero, EVP of HSBC will share her experiences regarding HSBC’s $100 million partnership to respond to the urgent threat of climate change world-wide with the support of The Climate Group, Earthwatch Institute, Smithsonian Tropical Research Institute (STRI) and WWF. The HSBC Climate Partnership will help some of the world’s great cities – Hong Kong, London, Mumbai, New York and Shanghai – respond to the challenge of climate change.
Claudia Malley, VP and US Publisher for National Geographic Magazine will also share her experience in creating strategic advertising and media campaigns for the world’s most widely read and recognized global environmental publication.
Linda Lewi, Chief Integration Officer, who heads up JWT Ethos, the JWT social marketing specialty will also share her knowledge from helping major brands with green and CSR campaigns.
To register please go to www.bdionline.com/green